If you want to just see all the newest music videos from everyone who matters, no one’s stopping you from going to VEVO.com’s music video premieres page. But if you want a different gimmick each week to add a totally unnecessary new layer of meaning to these videos, well, you’ve probably come to the only place on the internet for that.
This week: SELECTIONS FROM THE AMERICAN FILM INSTITUTE’S 100 YEARS… 100 MOVIE QUOTES LIST TO COMPLEMENT YOUR MUSIC VIDEOS
RELEVANT PEOPLE DIVISION
One Direction – Best Song Ever
“I’m the king of the world!” -Jack Dawson, Titanic
What else you can say when your video beats the VEVO record with 10.9 million views in one day? Like maybe you could pluralize it and make it “We’re the kings of the world!” because there are five Directioners and only one Leo, but that would be deviating from my script of pairing actual movie quotes with these videos, so I’m just going to pretend it was only Harry who yelled it and the rest just kind of nodded in agreement. I’m pretty sure the band in general works that way too.
Since it was a given that they’d break the record, 1D decided to take the self-congratulatory superstar route and make their first “concept” video with acting and stuff. It doesn’t matter whether the opening skit to this video is good though (it’s waaayyy too long), because when you’re superstars, you make your video however you like and people still watch. You name your song Best Song Ever and people still listen. Yet if I’m a Directioner right now, I’m taking heed of the lesson Jack Dawson taught us: you can say you’re king of the world now and mean it and it can still all go bad tomorrow. The fact is, Best Song Ever has a disappointingly generic hook (its only saving grace is the descending guitar riff after the drop). Too many more singles like this will mark a slow descent to irrelevancy like Jack’s descent to the bottom of the sea. And the guys certainly aren’t gonna be saved by their acting skill.